Lou was sought out by HSN Direct International to serve as their Creative Director for direct response marketing.   Lou led the total creative development and production for all of the company's media products, infomercials and short form efforts.  During this period, fondly called the “frequent flyer years”, Lou produced shows in LA, New York, Chicago, and all points in between.

 

As VP of Production for a national multimedia production company based in Tampa, Lou took on the challenge of a wider variety of media, including video, CD's, DVD's and live corporate events. Lou took the company's creative and production efforts to new levels while raising their profile and profitability. He developed live shows and produced corporate events throughout the USA, Canada and Mexico.

 

Lou proudly produced the Opening and Closing events for the USA Hockey and Figure Skating Teams at the Salt Lake City Olympics.

 

In 2003, Lou founded his own creative media company Caputo Creative – C2.  The company is a vehicle for Lou as talent, consultant, marketer, and producer. C2 also specializes in direct response television, corporate communications and web videos.  C2’s prominent clients include numerous well-known actors and presenters, as well as corporations such as Conair, Home Shopping Network, QVC, The Shopping Channel in Canada, Black & Decker, Holmes, Champs Sports, Foot Locker, Lexmark, and Hoover, and many others.  Lou is a recognized product expert, appearing frequently as a guest presenter on HSN and TSC (Canada) promoting a wide variety of offerings, such as specialty home solutions, “As Seen on TV” products, and electronics.  He is always looking for the next “big thing” to sell on TV. Lou is on the speaker circuit and consults for major media, television retailers, and vendors. He shares with select clients his highly successful promotional and marketing methods and his unique approach to heightening awareness and increasing profitability.

 

When not working, Lou enjoys spending time with his lovely wife Kelli and their two dogs Madison and Luci.  He is a Pisces who loves boating, fishing, scuba diving and long walks on the beach.  He appreciates fine dining and has been known to indulge in the occasional microbrew or bottle of fine wine…although rarely at the same time.